U SAFE is the world’s most trusted self-propelled, remote-controlled lifebuoy.

  • Goes where traditional life buoys cannot
  • Quick and simple for anyone to operate
  • The fastest and safest way to recover a man-overboard
  • Works in all conditions

13 kg


Line of sight


30 min

Electric Propulsion

Drowning is among the top 10 causes of death globally,
with around 42 people losing their life every hour of every day.

These horrifying statistics inspired innovators and engineers to find a new solution and reinvent the 300 year-old life ring.

In 2013 Noras Performance​ developed U SAFE: a self-propelled, remote-controlled device that reaches a casualty quickly, safely and under any conditions.

Since then U SAFE has been adopted by Marine, Government, First Response and Tourism organisations all over the world, was the overall Winner at DAME 2019, and is patented in 71 countries.

With so many imitation products around,
why choose the U SAFE brand?

Proud Overall Winner of the prestigious DAME Awards (Marine Design Award METS) as well as a category winner in 2019.

World-class production and testing to meet Global Standards.

Fluro orange and fluro yellow colours that are highly visible even in foul-weather conditions, Also including an automatic LED light for extended night time vision.

The unique patented turbine system that has been proven to take on some of the world's worst sea conditions

USAFE can operate from anyway up regardless of which way it is thrown in the water due to its unique and patented on board gyroscopic sensors

A rechargeable on board Lithium Ion battery that gives U SAFE 30 minutes of continuous autonomy

Who can benefit from a U SAFE lifebuoy?

U SAFE is ideal for the following organisations:

  • Search and Rescue
  • Marinas
  • Resorts
  • Navy
  • Coast Guard
  • Oil and Gas
  • Maritime construction
  • Cruise ships
  • Surf Lifesaving
  • Government agencies (water police etc)
  • Owners or managers of large boats who take safety seriously

Not sure if your organisation needs a U SAFE?
Please call Nick on +61 456 266 315 for a no-obligation discussion.